With a whole new collection to launch, we knew the summer 2021 Paradise Shoot had to be jaw dropping, head turning, and most importantly, one hell of a party.
Charlotte Crosby, founder of Pepper Girls Club, wanted the season’s shoot to feel high fashion, editorial and inspiring. Following last season's shoot we prioritised tones of warm nude and crisp white whilst adding splashes of pink as a cheeky nod towards the colourful summer months. The vibe of the collection alongside Pepper's fierce personality and attitude was to be expressed through our three insanely stunning models.
As ever, diversity was key. Our Pepper girls come from all walks of life meaning our girls need to be represented. These women become far more than just models, but faces of Pepper Girls Club, therefore we knew we needed a gang which would be dripping with confidence, sexiness, and utter style. Together, they became an absolute force to be reckoned with.
If you’ve seen our founder's latest YouTube Vlog, you’ll know how insanely manic our shoot days become. We had Charlotte Crosby on set to direct and ensure that her vision was perfectly coming to life. Her brand partner, NIMA, was there to help with the day’s hectic schedule. MUA Bekki Mitchell created glowing and flawless looks on our models as James Silk styled their hair between shots by both photographer, Courtney Paul, and videographer, Liam Beaumont.
You guys broke records when it came to getting your hands on our latest collection. Our Pepper Mode bags flew off the shelves and sold out by the end of the weekend! There had been so much anticipation around the launch, but we could never have expected a sell-out collection. However, if you didn’t manage to get your hands on any of our sell out items, chin up, as you can keep an eye on our Instagram for news about our restocks.
Seeing how well you all react to our drops really does make us want to offer you more and more! That’s why your feedback means the absolute world to us. Because every collection is curated with you beauties in mind.
We still have a few new stunning pieces coming within the next few weeks that we’re SO SO SO excited to share with you. Keep your eyes peeled and be sure to sign up to our newsletter to be the first to find out more!
Photography: @itsbycp & @lyndon_smith_photography
Models: @tnatswa, @jazminejaynenichol, @dilara.ox