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Article: Capturing the spirit of Pepper Girls Club

Capturing the spirit of Pepper Girls Club

Capturing the spirit of Pepper Girls Club

The Autumn Winter photoshoot was one HELL of a day. From shooting a few Pepper classics to some bang-on-trend new pieces, we’ve put together a little glimpse into what goes on behind the scenes at Pepper Girls Club.



THE MOOD

In preparation for the shoot we put our heads together to come up with mood boards that envisioned both sides of Pepper Girls Club, soft feminine hues of nude and pink, fused with chic silhouettes in slick dark shades. We set our minds on a colour scheme of honey nudes, soft blushed pinks, and caramel browns, agreeing that the shades would beautifully compliment the latest collection of chic accessories and cosy hoodies.

THE FACES

Putting a face to a brand, especially in the fashion industry, is an important way of showing the personality and message behind a business. Our founder, Charlotte Crosby, wanted to include models which would become identifiable with Pepper Girls Club and would resonate with all our customers. Our incredible models, Frances and Mia, brought self-confidence and edge to the shoot, and their personalities certainly shined through in the photography. Sassy, powerful girls who simply own their own runway are who we wanted to represent Pepper Girls Club, and Frances and Mia totally nailed it.



THE COLLECTION

The latest capsule collection of handbags is filled with a few old-school Pepper favourites, as well as some gorgeous newbies. After the success of our previous collection of Pepper Bucket Bags, we wanted to give you guys that missed out on them a chance to get your hands on one, as well as introduce a new colour… our striking Black & Tan Bucket Bag. And we weren’t wrong, as they have been flying off our virtual shelves since launch. Another exciting edition which was a twist on our much-loved PVC Buckets, was the Pepper Tote Collection. Designed to be stylish yet practical, these day-to-day bags beautifully create a sharpness to your look whenever you’re on the go.

We have to admit that comfortably chic hoodies are kind of our area of expertise. After the success of our slightly naughty Pepper Teddy Hoodies, we’ve had a massive restock to suit all of your lazy-afternoon needs. And of course, we even threw in a new colour for you all. But the excitement doesn’t stop there, as we also launched the new Pepper Love Hoodie in shades of blushed-nude Pink and our signature Black.



THE TEAM

With a to-do list the length of our Extra Oversized Hoodies, the team was raring to go, whilst of course geared up with the necessary PPE to keep everyone safe. Charlotte Crosby and Pepper Girls Club’s brand partner were on hand to assist with the direction and organisation of the shoot. MUA Emma Devine created a glowing look for our models, Frances and Mia. All whilst photographer Lyndon Smith and videographer Liam Beaumont created some mind-blowing content which you’ll see over on our social media!

THE FINALE

After a successful shoot, followed an even more successful launch. We hope you all love the latest pieces and be sure to share your Pepper Girls Club looks on social!

@peppergirlsclub

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